Traffic arbitrage in the iGaming vertical is an arms race where the winner is the one with the most up-to-date information and technology. Simply pouring traffic “head-on” is no longer effective, especially in 2025. The 1xCasino affiliate program has long established itself as one of the giants of the market, offering 1xcasino partners up to 50% RevShare. But the real secret to success lies not only in high rates but in those non-public algorithms that provide incredible conversion and player retention.
Predictive LTV analysis
Forget about basic CPA! In 2025, player LTV (Lifetime Value) is key, and 1xCasino uses sophisticated predictive models based on machine learning. By analyzing thousands of behavioral metrics, their system is able to predict with 92% accuracy which player will generate the maximum revenue over a 12-month period. This allows the partner team to dynamically optimize funnels and creatives, focusing on truly “valuable” users. For example, the average LTV of a player attracted from Tier-1 GEOs (Canada, Germany) increased by 18% between 2023 and 2024 thanks to the implementation of these systems.
Trigger scenarios and hyper-personalization
High conversion (CR) is the result not just of a beautiful landing page but of a perfect match between the offer and the user’s needs. To ensure maximum return for partners, the 1xcasino team uses its own patented dynamic optimization system. To achieve a CR higher than 1:8 on target traffic, the platform relies on the following key elements of its “secret” algorithms:
1. Multiplicative A/B testing. Hundreds of creative, pre-landing, and offer options are tested daily, with changes affecting not only the text and color but also the very structure of the content presentation, adapting to the psychographic profile of the audience.
2. Dynamic bonus distribution. Instead of a standard newcomer package, the system analyzes the traffic source, device, time of day, and even the weather in the user’s region, offering a unique bonus that is most likely to encourage a first deposit (FTD).
3. Retargeting based on gaming behavior. If a player does not make a deposit after registration, the algorithm does not send them a standard letter. Instead, it sends them an offer based on which slots they visited or how much time they spent on the site. For example, an emphasis on slots from the provider Spinomenal.
These mechanisms, working in tandem, allow us to maintain a repeat deposit (RD) rate that is unattainable for most competitors. The introduction of Smart Bonus in 2024, for example, led to a 23% increase in FTD among mobile traffic from Latin America. 1xCasino’s “secret” algorithms are not magic but a high-tech approach to data analysis and personalization.
